KHUSH (HAPPY) CUSTOMERS!!

Microsoft is a giant marketing machine and their marketing team constantly come up innovative ways to market. Microsoft team in each country comes up with a unique way to market things based on the local culture and business environment. I sometime compare Microsoft with McDonald. No, McDonald does not serve burgers in all countries. They tailor it based on local taste bud. You can get Samosa (http://en.wikipedia.org/wiki/Samosa) in McDonald India and coconut curry in McDonald Thailand. Similarly Microsoft does not use same techniques of marketing in all countries..

James from Microsoft Dynamics team points out the innovative customer satisfactory practice used by their India team - http://blogs.technet.com/jamesu/default.aspx called Khush Customer Program. Khush in Hindi (the national language of India) means Happy.